Before I start, I want to say a massive thanks to Steve Hopkins from World Vision for putting together an awesome prize. I can't say enough about it, hit me up for free promo work whenever you like mate!
Here's the thing. I started writing about my little experience, and it got a little bit out of hand. What can I say, I like to rant.
So I've decided to condense a short version for you in true twitter style, and after reading that, if you still feel like reading on.. well then, I warned you.
The short version_
After a night out with awesome friends, I was greeted by Sydney rain. Boo.
Rain turned to smiles as Loreen and I met up with Steve & Ross. Awesome guys. Both of them.
Next, Amnesia. Cool new boutique design agency, nice 3 level studio, friendly cool people and clearly quite talented. Shame they seem to have a one tracked mind for big corporate jobs. Hope the World Vision gig is the first ethical job of many. Shouts to Brady, Brett & Heather. Verdict? WIN (given the benefit of the doubt on future ethical projects)
micro$oft surface was cool in that it used a different technology than iphone to generate touch interface. Shame it had lo-fi resolution, and didn't do everything it advertised to do.. Needs more apps, and higher res, plus projection capabilities and I'd think it was rad. Verdict? Fail.
Yahoo!7 - If Aidan is anything to go by, Yahoo!7 are in good hands. He's the balls. Seriously. Do you have an SEO question? This. Guy. Knows. All. And he's a nice guy who can speak non-g33k too. Could be a robot / genius. Watch his SEO presentation he gave us and learn. :) Verdict? WIN.
Google bailed on us last minute. For that, Verdict? FAIL.
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Video break_
Watch them all bigger over in my vimeo album here vimeo.com/album/45627
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Now, the long version_
Here I sit, well lay actually, at Sydney airport after a pretty incredible day playing with some of the coolest tech toys on the planet. And although it was a totally overwhelmingly awesome experience, I came away from it with some interesting conclusions.. some of which are very unexpected.
My head space coming into the day was that I was going to be blown away by the amazing studio that Amnesia ran, that the micro$oft surface machine would have to be torn from my sweaty fingers and that the future of the internet was safe in the hands of both Yahoo!7 and Google. I thought I'd leave begging for more, kicking and screaming to afford a little loft apartment in inner Sydney. But its interesting what I actually took out of it.
Firstly, the most amazing part of the trip for me wasn't the tech toys, it wasn't even the beautiful office spaces.. it was the people. Loreen, Steve and Ross are three inspiring souls.
Loreen is the other prize winner from over at problogger. She's such an interesting mix of down to earth mother of three / marketing / competition brainiac / general blogging smarts / environmentalist. Watch what she gets up to when she has some spare time from looking after the kids, its sure to be an inspiring little venture.
The other two people travelling with me for the day were Steve and Ross, the dynamic duo who are saving the world from itself one simple step at a time. These two hot nerds from the school of entrepreneurs have the brains, the ideas and the capabilities to conquer whatever they dream up. Am I getting a little carried away with my praise here? Well maybe, but its deserved. Seriously. It is. If you ever get a chance to work with either of them from Steve's work with World Vision or Ross's seemingly infinite internet smarts, do it. They're two people that make social responsibility kick arse without even trying. Something desperately needed given the current state of the world.
Okay, so now onto the hosts for the day, Brady and Brett from Amnesia & the little walking SEO wiki Aidan. (wtf shout to heather aka likeomg for her wonderful creative process chart)
Brady is the Amnesia goto guy for tech development. He breaks down the fragile wall between design and development departments and is generally an awesome guy. He also happened to be the guy leading development (cough) playtime (cough) on micro$oft surface. He showed us the ins and outs of this touch sensitive table top of loveliness.. from a cute little business card app they built to 4 player pong.. and even photos of running street fighter on micro$oft's surface!!! rooooockkkkk! Plus he let us spoof it interacting with an iphone, dragging photos from it, and well.. he even let me lick it! mmmmm.. tasty.
Brett is the associate producer at Amnesia, a marketing guy and public relations guy.. with a background in journalism.. so really he's pretty much the everything guy there. Which I think is the general philosophy at Amnesia, they all wear one main hat, but under that hat they have an encyclopaedia of head wear, both work and play. We didn't spend a lot of time with Brett, he was pretty run off his feet the whole time we were there, but he was kind enough to buy a few rounds of Mule's.. a new project they're working on at Amnesia. A mule being a combination of Vodka, Ginger beer and Lime, which is a surprisingly tasty combination.
Aidan Beanland, the SEO guy at Yahoo!7, was our last stop for the day. And to be honest, this was the part of the day I got the most out of. Aidan is a warm, friendly, super organised and switched on guy. His presentation on SEO was written in such an easy way to understand, that he present us lots of in depth techniques to apply to our websites and blogs. I was even lucky enough to have him run through my work website www.newint.com.au/shop and get his feedback. Luckily I haven't done too much wrong, just a few little tweaks of page titles and use of internal links to fix things up. I wrote a bunch of notes from the session, but Aidan also gave me permission to link to his actual SEO presentation as a PDF. So read it and enjoy!
Last stop you ask? What happened to the visit to Googleplex? Well, sadly for us Google phoned and cancelled the morning of the training day. Something about an important guest from the US arriving.. sure, these things happen.. but for me Google, you fail. Especially as coming into the day, that was probably the highlight I was most looking forward to. Boo to you. You really should put me on the Android phone beta testing team for that, don't you think?
Okay, so now the tech toys review that you've all been waiting for:
micro$oft surface.
Getting to lay my hands on it prior to its public launch date was pretty awesome, but did the big overweight cousin of the ipod touch live up to its hype? Or was it merely another virtual mime artist of the micro$oft corporation, attempting to pull a digital rabbit out of its hat.. but forgetting to render the hat.. and the rabbit. (imagine if they pulled a penguin.. cough.. nerd reference)
Sadly, I have to confirm the latter. Yes, surface is a cool concept, a neat stepping stone towards touch sensitive walls and objects of the future.. and sure its packaged in a nice clean package, amazingly minimal by micro$oft's standards. But here's the reality check. Its basically just a big glorified low-res tablet with some very primitive software that you can develop apps for.
First epic fail we found was that surface DID NOT detect and transfer photos from a digital camera as their promo video showed. At present it can't even detect anything other than a tiny 8-bit code on a business card. Sure that's mostly a limitation of the apps running on it now, but come on micro$oft, if you're going to release them into the wild for the public to ooh and aah over hoping to win some fanboys and girls, at least release it capable of doing stuff that you say it can on the promo video.
Second fail was the resolution. Its a tiny 1024 x 768. Here's a corporation that screws money out of you at every opportunity and the best concept touch machine they can muster displays the same number of pixels as the monitor in an average household or less than that of 3 iphone displays!
So what is it good at?
Well, it's different to the way an iphone works. Because it isn't limited by size, it can use video cameras to scan the surface for changes in light which means it can scan things that are placed on its surface. That's its main strength (and weakness)
Why is this cool?
Because somewhere down the track you theoretically will be able to lay a page down on the surface and when you pick it up again, it'll be scanned and a copy laying on the surface to manipulate / email / copy / throw at another device.
Why isn't it cool?
For a couple of reasons. Firstly, because its sensitive to light rather than detecting touch, moving lights can control it (lasers too? not sure about this one). So Brady was telling us that this has been a bit problematic when on stage with moving lights, because they activate buttons on the surface. The paper scanning abilities are also arguably a dying art. Its like teaching a young boy to type on the typewriter, sure that's great, but why not just use a computer to avoid having to text scan his work in the future. Similar is for the surface machine, why not just wirelessly transfer the document via wifi or bluetooth. Cameras these days are coming out with wifi built in, mobile phones have it, so why not use that?
Last word on surface.
The obvious pun is that on the surface, its a cool concept, but for me I'm still more excited about the capabilities of my iphone than the future of surface.
Should micro$oft build a higher res version, less sensitive to lights and present the dev apps as open-source, then maybe I'll be wetting my pants.
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Eating and drinking and staying in sydney.
Drink. If you're looking for a nice place to drink quality wine & cocktails, check the victoria room. Beautiful old furniture and lovely lighting, plus bar tenders who really love the drinks they create.
Eat. The best food (from a vegetarian perspective) that I had on the whole trip was from iku whole foods 62 Oxford St, Darlinghurst. They offer organic, biodynamic, macrobiotic, vegan, vegetarian & gluten free food. I can highly recommend the mushroom dahl & tofu currie. Oh and don't forget a glass of spicy hot chai.
Stay. I was put up in the Travelodge Sydney, and although the rooms are pretty small, it was a clean, neat, well organised place. Good value, but the best feature is its location. 3 minutes walk from the Museum subway train station, which connects you directly to the airport in 13 minutes.. and a short walk to loads of cool pubs.
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Okay, so that's about it.
Sighmon does Sydney for a day of tech training. :)
s.
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